Aki Ito reveals how decisive action and his “90-Day Rule” drove turnarounds at global giants. For companies eyeing Japan, his story highlights the urgency and adaptability needed to win early traction. This episode offers a roadmap for leaders who want to move quickly and confidently in Japan’s VUCA business world. Listeners will also learn how proactive leadership, combined with cultural sensitivity, can accelerate trust-building—an essential factor in winning Japanese partners and customers.